The Über Stein campaign celebrated Edmonton’s largest beer at Wunderbar with a creative twist. Posters were designed to roll into oversized 3D beer steins, transforming a standard promotional piece into an engaging, interactive experience. Strategically placed throughout downtown Edmonton, the campaign targeted beer enthusiasts, capturing attention and spreading excitement. The playful design embodied the fun and lively spirit of Wunderbar, leaving a lasting impression on the community.